Non-profit organizations and Associations |
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Women Communicators of Austin
Challenge: The Association for Women in Communications Austin Chapter was becoming an independent organization and needed to change its name to Women Communicators of Austin. The organization had been using a clunky content management system that was difficult for new volunteers to learn, which slowed the addition of new content and content updates, causing the old site to become stale in terms of design and information.
Solution: Amy led a team of volunteers to design, write and create the new site. She designed and built the new site within WordPress. One past president of the organization said, "The website looks great ladies!! It is easy to navigate and has great information. So impressed that you were able to get it up so quickly." |
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U.S. Green Building Council - Central Texas
Challenge: The U.S. Green Building Council - Central Texas had limited staff resources to update its site and was using the expensive Dreamweaver software to do updates, which limited the number of people who could have the software to add and edit content. Updating navigation and other site-wide items was also a huge task that had to be outsourced
Solution: We created a new site within WordPress that allows multiple people to edit the site without needing any software other than a web browser. Navigation items can be edited easily through drag and drop. News items can easily be added to the home page to highlight the great work of the organization. |
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Preemie Babies 101
Challenge: Hand to Hold received a generous donation of an existing blog for parents of premature babies, Preemie Babies 101. The organization was excited to have this new platform to reach their target audience, but needed to re-brand the site to match the Hand to Hold brand.
Solution: We created a new design for Preemie Babies 101 within WordPress for the blog and imported all the prior content, users and comments to the new hosting space. We also added a gallery of blog contributors that automatically updates as new contributors write for the site. |
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Hand to Hold
Challenge: Startup non-profit Hand to Hold needed a website to help connect volunteers with parents needing help. It also sought to collect online donations, introduce its mission and facilitate fundraising. The site needed to be ready to scale to include additional features such as online discussion forums, personal giving programs and chat once the organization was ready to manage those programs.
Solution: We created a highly scalable site in WordPress that will grow with the organization as its needs evolve. The site includes a blog highlighting volunteer stories, a home page slider featuring statistics with photos, a searchable online resource database, and custom email marketing templates. |
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The Tesla Project
Challenge: The Tesla Project was holding its second annual event in Austin to celebrate all things Telsa-related and needed a new site to showcase the artists (bands, visual artists and performance artists) who were participating in the upcoming show.
Solution: We used WordPress.com, which provides free hosting, to host the site as this is a new organization with limited funds. We highly customized the Greyzed theme (one of the themes available to WordPress.com users) to create an updated "old time science" look to go with the theme of Nikola Telsa. |
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Authors and Books |
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The Intentional Networker
Challenge: Author and consultant Patti DeNucci needed a web
site and brand identity to promote and sell her new book, The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business.
Solution: We created a logo for her new brand; we used WordPress as a blog and content management system to build the site. The site includes email notifications of blog posts for subscribers as well as a PayPal shopping system that automatically adds buyers to Patti's email list. |
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Channel Your Higher Self
Challenge: Author and coach Celete Hamman needed a web
site to promote her teleclasses, sell audio meditations and launch her new book, Channel Your Higher Self.
Solution: We used a WordPress blog platform as a blog and content management system to build the site. The site includes email notifications of blog posts for registrants as well as an advanced shopping cart and email autoresponder system to continually capture and engage site visitors and clients. Celeste also has an affiliate program to promote passive income through sales of her products on other sites. The site also includes social media features such as an automatic posting of blog posts to the book's Facebook Fan page. |
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Renee Trudeau & Associates
Challenge: Author Renee Trudeau needed a redesigned web
site to showcase her new book as well as her speaking services and retreats. It needed to be easier for staff around the country to edit as well.
Solution: With design provided by Highwire Creative, we implemented a WordPress site with features such as ecommerce and an integrated email marketing system (MailChimp). We transitioned a part of the old site that had been done in Cold Fusion (the find/start a group area) into a WordPress-based system as well. |
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B2B |
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SolarBridge Technologies
Challenge: SolarBridge Technologies needed someone to act as a contract webmaster to handle design changes and maintenance that was beyond the skill level of in-house staff.
Solution: We provide ongoing design help, WordPress maintenance and upgrades, plugin customization, HTML email design, email list management and other services for this rapidly-growing company in the solar industry. |
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Avende
Challenge: Avende sought to add a blog to its site and convert the site to the WordPress platform. They had in-house staff who could build the site's pages but needed help with the initial design.
Solution: We offered a number of WordPress template selections to choose from and customized the StudioBox theme to work with their colors and their ideas for the home page. We installed plugins and trained a staff member to build the pages. We did what we are best at and they saved money by building the pages. |
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DeShazo & Nesbitt, LLP
Challenge: Scott DeShazo and Tom Nesbitt left large law firms to begin their own practice in 2007. They needed a web site that would well position them and serve as a referral tool for prospective and current clients.
Solution: We designed a logo for their print marketing materials as well as a sharp web site that provides the information a client may need in evaluating their services and qualifications. |
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Retail |
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At Table
Challenge: Laura Arnold wanted to create a site that showcased her cooking classes, workshops, recipes and an online conversation about food and "arts of the table."
Solution: Using a logo created by Bella Guzman, we created the design of the site as well as two matching blogs -- one for her enewsletter column and one for ongoing recipe posts. Using a blog platform for the recipe posts allows them to be easily categorized and referenced as the catalog of recipes grows. The blog format also allows the most recent recipes to be highlighted and automatically updated on static pages of the website. Using a blog format for her enewsletter allows the site's visitors to subscribe to the blog either by email or RSS feed. We also trained Laura how to send out her enewsletter posts using the iContact mass email program. |
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Consultants and PROFESSIONALS |
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Cathy Martin Consults
Challenge: Marketing maven Cathy Martin needed a new online presence where she could share her marketing wisdom with current and prospective clients.
Solution: We customized the Greyzed theme on WordPress.com to match Cathy's updated brand. Customizations include a new background, a different color set as well as custom fonts and icons. Cathy says, "I love it that I can now tune, manage and evolve my site of my own volition. The online world is now "my oyster". Yay! I can think outside the box... no longer have to enlist help to do that. Your insight, guidance and training helped me do this ~ its a major breakthru for me. I love the freedom and power it gives me." |
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Doctor's Crossing
Challenge: Heather Fork, MD, created a coaching practice to help doctors enjoy their careers or transition out of the practice of medicine. She needed a website that would showcase options and give hope to doctors who sought better life balance.
Solution: We built a WordPress site that includes a blog where Heather writes weekly about topics of interest to existing and potential clients. We advised Heather that instead of creating a regular enewsletter, a blog with emailed posts would be more efficient and would be less work for her to maintain. Her clients can subscribe to the blog posts and they receive the posts automatically via email. We created a custom blog-to-email template that it is styled to match the rest of her website. |
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Seasons Health
Challenge: Seasons Health owner and Traditional Chinese Medicine practitioner Charlotte Sobeck had an out-of-date site that she could not edit herself. She needed a site where she could share information with her clients on a seasonal basis.
Solution: We set up a WordPress.com site and customized one of the available template choices to match the Seasons Health brand. We trained Charlotte to use the browser-based editing system and set up an email subscription area where patients can sign up for health tips from Seasons Health. We also set up a Facebook page for the company so that Charlotte can spread the word about her blog posts beyond her list of email subscribers. |
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Persuasion Communication
Challenge: Experienced communicator Pamela Baggett-Wallis
launched her communications consulting business in 2005 and needed
a way to communicate with past and future contacts about the scope
of her services.
Solution: We suggested and launched a blog-based
site for Pam that allows her to showcase her expertise in media
relations and crisis communications on a regular basis. After launch,
we trained Pam on how to update her blog and gave her information
on best practices for blogging. We also created a paper
system for her. |
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John
Yeager
Challenge: Austin
criminal defense lawyer John Yeager needed a web site to use
primarily as a referral tool. The template-based web sites he used
in the past were not effective in bringing him clients, nor did
they reflect the professional look he wanted.
Solution: We designed an inviting site that incorporated
new web site copy written by Anne
Hebert. The site includes professional photography of John in
his office along with a painting of a fire being extinguished by
water. The theme of "putting out fires" was worked into
the web site to impart the nature of John's work and his skill in
helping people in tough times. |
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