Stellar Communications - Interactive Marketing and Print Communications
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About / About Amy
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Photo by Korey Howell |
Stellar Communications owner Amy Hufford is more than a designer...
- Deep experience in both print (15+ years) and online media (10+ years) helps Amy advise clients as to the most appropriate medium for a message as well as the costs associated with each medium.
- Amy has managed web projects as large as the redesign and launch of the www.austinhomesearch.com search engine to small, one-page web sites. Her large-scale project experience as well as the number of sites she has developed means that a wealth of knowledge — what works, what doesn't, how long it will take and how much it will cost — is applied to every project. This translates into marketing efforts that "get it right" the first time.
- Amy worked on the client side in corporate, employee and member communications for 10 years before opening Stellar Communications; she knows where clients are coming from.
- With more than three years of hands-on work in a print shop environment, Amy knows how to prepare files for printing properly the first time — avoiding deadline-busting and expensive rework at the print shop.
Career Highlights
- Director of Internet Technology at the Austin Board of Realtors - Amy led the launch of this site in 1999 while serving as Director of Internet Technology. She created project timelines, wrote the programming RFP, designed the interface, managed multiple programmers and designed and led a large user testing program. Amy also managed a $125,000 advertising campaign, including radio ads, print ads, billboards, and member communications. This site was named Austin Home Search Best Online Real Estate Site by the Austin Chronicle in 2001.
- Director of Marketing Communications at the Austin Board of Realtors - Amy created strategic marketing and communications plans for this 4,000-member trade association. She developed and evaluated effective promotions, products, services, brand strategies and ensured positive media relations.
Credentials/Leadership
- President of the Association for Women in Communications (AWC), Austin Chapter (2000-2001)
- Co-Chair, AWC National Conference (2000)
- Founding Steering Committee Member, Association of Internet Professionals (Austin chapter)
- Chair, Web site redesign committee for Women Communicators of Austin (2013)
- Panelist, FreelanceAustin Monthly Meeting (2011)
- Panelist, Career Connects Conference (2011)
- Enewsletter Editor, Association for Women in Communications (now Women Communicators of Austin) (2011-2012)
- Panelist, Association for Women in Communications luncheon (2003)
- Speaker for Texas Center for Women's Business Enterprise (2002)
- Speaker, Texas Historical Commission Annual Conference (2000)
- Speaker, Online Classifieds Industry Symposium (1999)
- Panelist, Greater Austin Chamber of Commerce's First E-Commerce Seminar (1998)
- Austin Chronicle Best of 2001 Readers' Poll - Best Online Real Estate Info Site - www.austinhomesearch.com
- American Society of Association Executives Award for Overall Communications Program - Austin Board of Realtors Communications Department (1995)
- Jump Start Award, Creative Initiative Award, Leadership Award and Outstanding Chapter Member from AWC
Amy is a University of Texas graduate with a Bachelor of Journalism degree (specialization in public relations, with course work in graphic design)
Amy brings a business perspective aside from her extreme creativity. She
brings economical and common sense approaches. Her first instinct is so
good. When I generally give her some direction on what I want, what she
delivers is what I have in mind but always so much better. I have worked
with other designers who are good artistically but don't get the business
side of things as Amy does.
- Ray Spivey
Teacher Retirement System of Texas